ele STYLED

Female-led shoe brand Nine West marked 30 years of style and trade on Australian soil with a grand celebration.

Nine West arrived in Australia in 1995, opening its first flagship store on Collins Street in Melbourne. Originally founded in 1978 in New York City, the brand took its name from its first address at 9 West 57th Street, NYC.

Over the decades, Nine West became a household name, offering elevated and stylish shoes for women of all ages across the country. What started as a single store in Melbourne expanded into boutiques across every Australian state, including standalone concept stores and over 50 locations nationwide.

To commemorate this significant milestone, the brand launched the Nine West 30 collection, a carefully curated selection of red products that embodied the balance between its fashionable New York heritage and quintessential Australian style. Designed by the Australian team in the heart of New York’s fashion district, the collection was created to inspire confidence, reflecting Nine West’s belief that women feel strong when wearing red—an iconic color that stands the test of time. This bold and versatile collection honored three decades of style, elegance, and empowerment in Australia.

Throughout its history, Nine West collaborated with iconic supermodels such as Christy Turlington, Helena Christensen, and Tyra Banks, consistently making an impact on the global fashion industry. The brand’s combination of fashion-forward designs and comfort technology ensured its continued success as one of Australia’s leading women’s footwear brands.

For over three decades, Nine West provided shoes and accessories for Australian women at every stage of life, from corporate attire to special events and everything in between. The brand celebrated the modern woman, who balanced work and play in her multifaceted lifestyle.

By its 30th anniversary, Nine West was proud to employ over 300 dynamic and talented individuals across Australia, all dedicated to providing exceptional customer service and an extensive product range.

Reflecting on the milestone, General Manager Fiona Healy stated, “Celebrating 30 years of trading on Australian soil was a huge milestone for Nine West. Looking back at how far we had come as a brand in those three decades was incredible. We prided ourselves on supporting the modern woman, and the launch of this collection showcased our commitment to making women feel confident in the shoes they wore.”

To mark the occasion, Nine West hosted two celebratory events in Melbourne and Sydney, inviting friends of the brand to join in the festivities.

The Nine West 30 collection was made available for purchase both online and in-store at over 50 locations across Australia, including Myer and David Jones.

For more information, visit Nine West Australia or follow @ninewestaus on social media.