Melbourne’s beauty scene is about to receive a monumental upgrade. Mecca, Australia’s leading beauty retailer, is unveiling its largest flagship store yet at 299 Bourke Street on Friday, August 8. This three-storey, 4,000-square-metre space is poised to become one of the world’s most expansive beauty destinations, surpassing even Mecca’s Sydney flagship in size and offerings.
A Beauty Wonderland
The new Mecca store is designed as an immersive beauty hub, featuring over 200 global brands and more than 80 services. Visitors can explore the Perfumeria, an interactive fragrance gallery guided by scent specialists, or indulge in treatments at Mecca Aesthetica’s seven private rooms offering services like meso-needling and microdermabrasion.
For those seeking holistic wellness, the Mecca Apothecary provides consultations with naturopaths and services focusing on sleep, gut health, and overall well-being. Additionally, the Beauty Atelier offers hair, makeup, and nail appointments, making it a one-stop destination for beauty enthusiasts.
Honoring Heritage
Located in the historic Cole’s Book Arcade building, which once housed the world’s largest bookstore from 1883 to 1929, Mecca’s new flagship pays homage to Melbourne’s rich retail history. The store’s design blends the building’s heritage with modern aesthetics, creating a unique shopping environment.
A Must-Visit Destination
With an estimated 50,000 visitors expected weekly, Mecca’s Bourke Street store is set to become a central hub for beauty lovers. Whether you’re looking to discover new products, attend masterclasses, or simply enjoy a day of pampering, this mega store offers an unparalleled experience in the heart of Melbourne. The new mega store will open on August 8 2025. mecca.com.au
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