When Becca Bloom, the TikTok sensation hailed as the Queen of RichTok, married David Pownall at Lake Como’s legendary Villa Balbiano, it was a classic 2025 social media moment. With just 60 guests gathered in one of Italy’s most glamorous settings, the celebration struck the perfect balance between intimacy and extravagance. The weekend was peppered with Champagne towers, couture gowns, rainbow smoke exits, and sparkling cold sparklers, all while the skies cleared in poetic timing for key moments of the ceremony.
The Fashion Story
Bloom, whose real name is Rebecca Ma, turned her wedding wardrobe into a four-chapter fairytale. For the ceremony, she wore a custom Oscar de la Renta gown embroidered with laser-cut peonies, a tribute to her childhood garden and Chinese heritage, paired with Van Cleef & Arpels jewelry and Tiffany rings. Her weekend looks included an Oscar de la Renta mini for a boat ride, vintage Chanel couture for the rehearsal dinner, and a shattered-glass rose gown for the reception. Each look felt carefully curated to echo her online persona: elegant, whimsical, and undeniably luxe.
Why Becca Is RichTok Royalty
RichTok, the TikTok niche devoted to affluent lifestyles, has found its poster girl in Bloom. Her content captures luxury in a way that feels both aspirational and serene, from truffle pasta and Champagne towers to couture unboxings and serene voiceovers. Her Lake Como wedding embodied that ethos perfectly. Nothing felt forced, everything looked effortless, yet every detail carried a price tag that cemented her status as internet royalty. The Hermès and Van Cleef & Arpels “wedding tree” of gifts alone became a social media moment.
What makes Bloom different is her ability to pair indulgence with relatability. She branded herself a “Type B bride,” skipping rigid traditions in favour of a weekend that felt like an Italian holiday with friends. No overbearing schedules, no forced bridal party rules, just relaxed glamour on a scale that TikTok couldn’t look away from.
A New Benchmark for Luxury Content
Becca Bloom’s wedding was a blueprint for how RichTok is evolving. Luxury doesn’t have to be cold or intimidating, it can be warm, approachable, and deeply personal (okay okay we see the irony!). With this Lake Como celebration, Bloom has cemented herself not just as a creator, but as the face of a new wave of aspirational storytelling online. Let’s just hope it’s not the beginning of a modern Maria Antoinette online.
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