ele STYLED

For decades a golden tan has been treated like the unofficial badge of summer. It signalled time off, beach days and a certain carefree glow. But attitudes are shifting fast. More of us are questioning the beauty standards they once chased and wondering if tanning is still worth it. The answer is more layered than a simple yes or no, but one thing is clear. The culture around tanning is changing.

The glow that came with a cost

Australia has one of the highest skin cancer rates in the world. Dermatologists have been warning about the risks of sun exposure for years, yet tanning remained a trend many people continued to pursue. Now that awareness has grown, the idea of lying in the sun for colour feels outdated. Younger generations in particular are far more likely to reach for SPF 50+ and avoid long stretches of direct sun altogether.

A shift in beauty ideals

Beauty trends are moving toward healthier looking skin. The focus is on hydration, texture and natural radiance rather than deep colour. More creators are embracing their natural skin tone, celebrating freckles and championing sun protection as a core beauty ritual. The “clean girl glow” era also played a part, where glossy skin replaced heavy bronzing as the goal.

The rise of sunless solutions

When we still want that bronzed finish, we are turning to safer options. Self tanners, gradual lotions and spray tans are more advanced than ever. Formulas have improved, colours look more realistic and the application process is easier. These products allow us to enjoy the aesthetic without the health risks. The shift from sun tanning to sunless tanning marks a huge cultural change.

Health awareness at the forefront

Skin health is becoming a priority. Regular checks with dermatologists are encouraged and SPF has become a daily essential rather than an afterthought. This focus on long term wellbeing is a major reason the traditional tanning culture is fading. We want our skin that looks good and stays healthy through every stage of life.

So is tanning on the way out?

Traditional sun tanning is losing relevance. The desire for a warm glow is still here, but the way we achieve it has changed. The trend is moving toward safe, controlled and skin friendly options. Whether you prefer your natural tone or enjoy a little bronze from a bottle, the message is the same. Healthy skin is always in style.

How to Enjoy the Sun Safely

If you love a bit of colour but want to protect your skin, you are not alone. More people are choosing safer ways to glow without risking long term damage. Whether you prefer spending time outdoors or reaching for sunless options, these simple tips will help you tan responsibly.

Always start with SPF

Even if you are hoping to get a little colour, SPF is non-negotiable. Choose a broad spectrum fifty and apply it generously before you head outside. Reapply every two hours and after swimming or sweating. Sunscreen will not stop you from getting a gentle glow, it will simply protect your skin from burning.

Limit your time in direct sun

Short periods in the sun are fine as long as you are protected. Aim for morning or late afternoon when the UV index is lower. Avoid long stretches in the midday sun when the risk of damage is highest. Your skin will thank you later.

Keep your skin hydrated

Moisturised skin tans more evenly. Use a hydrating lotion daily and drink plenty of water. Dry skin can lead to patchy colour and peeling which is a clear sign of sun damage.

Consider a gradual or self tanning product

If you want a deeper glow without the risk, this is the safest option. Gradual tanners build colour slowly and look natural. Self tanners and spray tans give instant results without any sun exposure. Modern formulas are smooth, streak free and come in a huge range of tones.

Protect your face

Your face is more sensitive than the rest of your body, so sun exposure can cause early signs of ageing. Use a separate facial SPF and consider wearing a hat. If you want colour on your face, use a drop or mist designed for facial tanning instead.

Listen to your skin

If you notice redness, tightness or heat, step out of the sun immediately. A tan should never come at the cost of burning. Burned skin means damage, and damage adds up quickly over time.