Australian beach culture has a new style moment. Rip Curl has joined forces with Brazilian fashion and lifestyle powerhouse FARM Rio for a vibrant collection that celebrates sun, surf, and a life lived near the ocean.
Both brands are known for their bold prints and energetic personality. Together, they have created pieces that feel like summer from the very first glance. Think bright patterns, tropical colours, and silhouettes designed for days spent chasing waves or relaxing poolside.
This partnership is more than just style. Rip Curl and FARM Rio are both certified B Corporations, meaning they prioritise responsible manufacturing, community support, and the health of the planet. Their shared values come through in this collection which combines playful design with more mindful production choices.
The FARM Rio x Rip Curl range is available now in select stores as well as online through both brands, including at ripcurl.com.au. It arrives perfectly on cue for an Australian summer season filled with warm weather, beach trips, and bold summer outfits.
Whether you are headed to the coast or just want to bring a tropical feel into your wardrobe, this collaboration delivers feel good style with a strong splash of colour.
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