ele STYLED

After 25 years of building one of New Zealand’s most loved fashion brands, moochi has officially arrived in Australia. The launch signals a new chapter in the brand’s story, with the debut of a dedicated Australian e-commerce platform alongside its first 2026 collection, Palette One: Construct.

Rather than opening physical stores immediately, moochi is leading with a digital model. It is a deliberate shift for a brand known for its strong retail presence across 13 New Zealand stores. In Australia, the approach is measured and intentional. By starting online, moochi can better understand the Australian customer, refine its offering, and evolve thoughtfully before exploring bricks and mortar, concessions, or partnerships in the future.

“Australia is our nearest and dearest market, but we enter it with humility,” says Australian Marketing and Business Manager, Morgan Taylor. “While New Zealand and Australia share similarities, we respect that they are very different. This launch is about listening, learning and ensuring we meet the Australian customer where she is.”

Australia also plays a strategic role in the brand’s broader global ambitions. The digital first model will serve as a blueprint for potential expansion into markets such as the United States and the United Kingdom.

“After 25 years of becoming one of New Zealand’s most loved brands, it’s with great excitement that moochi arrives in Australia,” Taylor adds. “Starting online allows us to learn quickly and intentionally, while staying true to the premium experience our customers expect.”

A Design Led Brand With Coastal Roots

Founded in a small coastal town in New Zealand, moochi has always been design led and customer driven. Each year, the in house team hand sketches thousands of concepts, refining them into curated Palette launches informed by weekly customer and retail feedback.

Today, the brand employs 120 people across its New Zealand head office and retail network. Production remains a balance between New Zealand made pieces and carefully selected offshore manufacturing, allowing moochi to stay agile while maintaining strong ties to its local roots.

At its core, moochi designs for a modern woman who values considered style, quality, and longevity. The collections are created to move seamlessly between work, weekend, and everyday life, encouraging thoughtful wardrobe building rather than impulse dressing.

Three Labels, One Cohesive Wardrobe

The moochi offering is structured across three distinct sub labels.

moochi delivers easy luxury, elevating the everyday wardrobe through refined, design focused pieces. six & seven introduces a more relaxed aesthetic, designed for life on the go or slower, off duty moments. key pieces focuses on timeless essentials, offering versatile foundations for daily outfitting.

Together, they create a cohesive wardrobe that spans contemporary silhouettes, off duty staples, and polished layering pieces. Small, limited runs and a commitment to no discounting protect the value of each garment, reinforcing the brand’s belief in thoughtful purchasing and enduring style.

Palette One: Construct, A Study in Form and Movement

Launched in January 2026, Palette One: Construct marks the beginning of the brand’s new season and its first Australian release. The collection explores shape and rhythm, designed for a woman in motion.

Construct balances feminine softness with masculine structure, creating a subtle tension between fluidity and form. The palette begins in soft neutrals including camel, buttermilk, and nude, before deepening into charcoal marle and rich chocolate. Oversized silhouettes with functional detailing are offset by delicate textures, while ethereal sangria ombré chiffon introduces a lighter, elevated dimension.

Prints range from understated paisley and polka dots to bold animal motifs, offering both restraint and statement. The accompanying footwear collection extends the mood, with textured leathers in snakeskin, shearling, and suede across pointed flats, heeled pumps, biker boots, and knee high styles. Each piece feels intentional, designed to layer, sculpt, and move with ease.

Palette One: Construct is now available to Australian customers via moochi’s dedicated online platform at moochi.au, marking a confident and considered step into a new market, without losing sight of the brand’s 25 year heritage.

If this is the beginning, it feels measured, modern, and quietly assured, exactly the way a thoughtful wardrobe should be.

What our Editor’s say: moochi has a distinctine NZ feel, luxe wools, paired back silhouettes and a refine palette. Shop the brand for elevated basics, timeless pieces and wardrobe classics that you will buy once and wear forever.

Shop here now.