ele STYLED

For almost a century, Ella Baché has built its name on a simple but powerful belief: when you feel good in your skin, it shows. As the Australian skincare authority marks its 90th anniversary this May, the brand is continuing that legacy with the return of its In My Own Skin campaign, a platform that explores the connection between healthy skin, self-confidence, and authentic beauty.

Now in its third consecutive season, In My Own Skin is not positioned as a short term message. It is a long standing brand value. The 2026 iteration feels more grounded and self aware, speaking directly to a more informed skincare customer, one who values education, transparency, and proven results over filtered perfection.

“Ella Baché has transcended generations since 1936, and in 2026 we will be supercharging our scientific and educational brand pillars through further localised investments,” says Pippa Hallas, CEO of Ella Baché.

Confidence, At Every Stage

At its heart, the campaign is an ode to real self love. It recognises that confidence does not look the same for everyone. It evolves, it deepens, and it often begins with feeling comfortable in your own skin.

Fronting the campaign is Australian model and global icon Jessica Gomes, joined by rising talent Olivia Jonasz. Together, they represent two different life stages, reinforcing the idea that skin confidence is not tied to age, but to care, understanding, and individuality.

The message is clear. Beauty is not about chasing flawlessness. It is about nurturing what makes you feel like yourself.

A Beauty, Reimagined

As part of its 2026 direction, Ella Baché is strengthening its focus on local production with the evolution of its A Beauty offering. Formulated with native Australian botanicals, the range is designed to protect, repair, and nourish skin in ways that reflect distinctly Australian conditions.

Hallas explains that investing in Australian manufacturing is central to the brand’s next chapter. By expanding local production, Ella Baché can continue to develop innovative formulations that harness the benefits of uniquely Australian ingredients, while tailoring solutions to individual skin needs.

This renewed emphasis on home grown expertise also aligns with the expectations of today’s conscious consumer, someone who wants to know where their products are made, how they are formulated, and why they work.

Science Backed, Future Focused

Recently, the brand expanded its state of the art Manufacturing, Product, and Distribution Centre, reinforcing its commitment to research, development, and rigorous quality standards. It is a move that signals long term investment, not just in product, but in education and skin health outcomes.

After 90 years, Ella Baché is not resting on heritage alone. It is building on it. By combining science, local innovation, and a message rooted in self assurance rather than surface level trends, In My Own Skin feels less like a campaign and more like a philosophy.

And in an industry often driven by quick fixes and fast beauty, that kind of confidence is quietly powerful.

See Ella Bache here.