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There are tennis dresses, and then there are tennis dresses that stop people mid-scroll. Marta Kostyuk’s latest Wilson kit sits firmly in the second category.

After wearing the new iteration of The Marta Dress at Wimbledon, Kostyuk has once again made the case that tennis fashion can be technical, expressive and genuinely beautiful. The dress is not just a white court outfit designed to pass Wimbledon’s famously strict clothing rules. It is part performance kit, part fashion statement and part continuation of one of the most memorable tennis style moments in recent years.

Wilson has unveiled the second edition of The Marta Dress, continuing its collaboration with the Ukrainian tennis player after the original version debuted in 2024. That first dress was inspired by Kostyuk’s own wedding gown, later becoming a standout Wimbledon fashion moment and selling out after release. The new version takes that story further, keeping the romantic spirit of the original while sharpening the design into something more architectural, athletic and modern.

So, is this the most beautiful tennis dress on the tour? It might be.

A Wimbledon Dress With a Story

The best fashion moments usually have a story behind them, and The Marta Dress has a better one than most.

The original design began as a custom dress inspired by Kostyuk’s wedding gown. Wilson helped translate that deeply personal idea into a high-performance tennis dress for the court, creating a rare moment where bridal elegance and elite sport met in a way that felt surprisingly natural.

Now, the second edition builds on that idea without simply repeating it. It feels like the next chapter rather than a copy. The new Marta Dress honours the all-white tradition of Wimbledon while adding just enough detail, texture and drama to make it stand apart from the sea of classic tennis whites.

That is the challenge with Wimbledon style. Players have to work within one of sport’s most recognisable dress codes, which requires competitors to dress in suitable tennis attire that is almost entirely white. The result can sometimes feel restrained, but in the right hands, those rules become a creative brief rather than a limitation.

Kostyuk and Wilson seem to understand that perfectly.

Why the Marta Dress Feels So Different

At first glance, the dress reads as delicate. The lace effect, soft white palette and feminine structure give it an almost romantic quality. But look closer and it becomes clear that this is not a fragile fashion piece pretending to be sportswear.

The new design features a two-piece construction made up of a bra, vest and skirt system, with technical lace detailing that gives the dress its signature texture. The fabric has a four-way stretch performance weave, meaning the soft, intricate look is backed by the kind of movement and resilience needed for professional tennis.

That is what makes it interesting. The dress looks pretty, but it is not only pretty. It has to move, stretch, support, breathe and hold up under the demands of grass-court tennis. Every design decision has to survive real play.

This is where the Marta Dress moves beyond the usual tenniscore trend. It is not simply inspired by tennis. It is made for tennis, then styled with the kind of detail fashion lovers notice.

For anyone building a wardrobe around polished but practical pieces, it taps into the same idea we often talk about in our guide to the ultimate capsule wardrobe in Australia: the best pieces are the ones that look effortless but work hard.

The Rise of Tennis Fashion

Tennis has always had a strong relationship with style, but the last few seasons have pushed that connection into a new space. The court is no longer just about performance wear. It has become a fashion stage, especially during Wimbledon, where the all-white dress code creates a unique kind of visual theatre.

A white tennis dress can look classic, preppy, minimal, romantic or sharply modern depending on the cut and construction. Kostyuk’s Wilson dress leans into romance, but with a more directional edge. It has enough softness to feel feminine, but enough structure to avoid looking costume-like.

That balance is why it works so well. It does not look like a fashion brand trying to make tennis happen. It looks like a genuine collaboration between an athlete who knows what she needs on court and a design team willing to let personality lead the process.

Tenniscore has been everywhere in fashion, but many pieces borrow the mood of the sport without really understanding it. The Marta Dress feels different because the performance is not an afterthought. It is the foundation.

Athlete-Led Design, Not Just Athlete Endorsement

What makes this collaboration feel stronger than a standard sportswear campaign is that Kostyuk has been part of the design conversation. Wilson has positioned The Marta Dress as an athlete-led design project, created with Kostyuk’s feedback, personal style and performance needs in mind.

Kostyuk has described having a dress named after her and envisioned by her as surreal, while also noting the importance of creating looks that are beautiful but still built to perform on court. That distinction matters. In women’s sport, style is often discussed as if it sits separately from athleticism. The Marta Dress shows how both can exist together without one diminishing the other.

Wilson’s Chief Creative Officer Joelle Michaeloff has also described Kostyuk as a sportswear muse for the brand, highlighting the way her resilience and individuality have shaped their work together. The result is a dress that feels personal rather than generic.

That personal quality is what gives the look its emotional pull. It is not just a white tennis dress. It is a design with memory, identity and continuity built into it.

Is It the Most Beautiful Tennis Dress on Tour?

Beauty is subjective, of course. But in terms of story, shape, detail and impact, the Marta Dress is easily one of the most beautiful tennis looks currently on the tour.

It has the things that make a sportswear piece memorable:

• A clear design point of view
• A connection to the athlete wearing it
• A recognisable silhouette
• Technical performance built into the construction
• Enough fashion detail to make it feel special beyond the court

The technical lace gives it a couture-like quality from a distance, while the two-piece structure keeps it modern and athletic. The all-white palette makes it Wimbledon appropriate, but the texture prevents it from looking plain. The skirt feels light and feminine, while the vest-style top adds strength.

It is also one of those rare sports pieces that could influence what people want to wear off the court. You can see the mood filtering into summer wardrobes, tennis club dressing, resort looks and activewear with a more elevated edge.

For readers who love crisp, classic styling, it also connects naturally to the appeal of timeless white pieces. Our guide to how to style a white shirt explores the same principle: white can be simple, but when cut and styled well, it is never boring.

The Detail That Makes It Feel Expensive

The smartest thing about the Marta Dress is that it does not rely on loud colour or obvious branding to make an impact. It uses silhouette and texture instead.

The lace-inspired finish gives the dress dimension, especially against grass. The white-on-white detail catches the light without breaking the Wimbledon mood. The layered construction adds interest without feeling overdesigned. It feels expensive because the design is controlled.

This is where many tennis dresses fall flat. Some are too plain to feel memorable. Others try too hard and lose the elegance of the sport. The Marta Dress sits in the middle. It is decorative, but disciplined.

That makes it especially appealing in the current fashion mood, where women are looking for pieces that feel feminine without being fussy and polished without looking stiff. It has softness, but it also has purpose.

If you are drawn to this kind of refined, high-function dressing, you may also like our guide to the best basics to buy once and keep forever, which is all about pieces that earn their place through cut, quality and longevity.

What the Marta Dress Says About Modern Sportswear

The second Marta Dress arrives at a moment when the line between sportswear and fashion has become much softer. Athletes are no longer just faces of campaigns. Increasingly, they are shaping the visual language of what they wear.

That shift feels especially important in women’s tennis, where on-court style has always carried cultural weight. From pleated skirts to sleek power dresses, tennis fashion has influenced everyday wardrobes for decades. But the modern version feels more personal. It is less about uniformity and more about identity.

Kostyuk’s Wilson dress captures that change. It is not trying to make her disappear into the traditional Wimbledon whites. It lets her stand out within them.

The result is a dress that feels respectful of tennis history but not trapped by it. It honours the rules, then finds beauty inside them.

How to Bring the Look Off Court

Most of us are not stepping onto a Wimbledon court, but the appeal of the Marta Dress is easy to translate into real life. The look works because it combines crisp white, clean structure, soft texture and a sporty undertone.

To bring the mood into an everyday wardrobe, think less about copying the dress exactly and more about borrowing the formula:

• White or ivory as the base
• Texture instead of heavy colour
• Clean, athletic lines
• Minimal accessories
• A polished sneaker or simple flat
• Hair pulled back or kept soft and undone

A white tennis dress, pleated skirt, sleeveless knit or crisp shirt can all channel the feeling without needing to look like sportswear. The key is balance. Keep the palette fresh, the shapes simple and the details intentional.

For colour lovers, the look can also work with soft blue, butter yellow, pale pink or sage green accessories. If you are unsure which colours suit you best, our guide to how to wear blue for every skin tone is a useful place to start.

Beauty Notes: The Wimbledon Polish

Part of the appeal of Kostyuk’s look is that it feels polished without looking overdone. The dress is the statement, so the beauty direction works best when it stays clean and fresh.

Think smooth skin, softly defined brows, a natural lip and hair kept practical for movement. That understated beauty approach lets the dress do the talking while still feeling finished.

For an everyday version, a glossy lip balm, neat bun and fresh skin would pair beautifully with this kind of tennis-inspired outfit. Our Rhode Peptide Lip Treatment review is worth reading if you love that hydrated, polished lip look without needing a full gloss.

Where to Buy the Marta Dress

The limited-edition Marta Dress has been released globally through select Wilson retail locations and Wilson online, with the Australian price listed at $279.95 AUD. Given the response to both the original and new versions, availability is expected to be limited.

The original Marta Dress sold out, and the second edition has already drawn major attention during Wimbledon. For tennis fans, fashion collectors and anyone who loves a beautiful white performance dress, this is one of those pieces that feels bigger than a seasonal activewear drop.

It is a piece of sports fashion with a story.

Final Verdict

So, is Marta Kostyuk’s Wilson dress the most beautiful tennis dress on the tour?

It is certainly one of the strongest contenders.

The Marta Dress succeeds because it does not treat beauty and performance as opposites. It understands that a player can look powerful in something delicate, that lace can belong on a tennis court if it is engineered properly, and that Wimbledon whites can still feel fresh when there is a strong idea behind them.

It is romantic, technical, personal and genuinely memorable. Most importantly, it feels like Marta Kostyuk rather than just another branded tennis outfit.

In a season full of polished tennis style, this might be the dress we remember most.

FAQ: Marta Kostyuk’s Wilson Marta Dress

What is the Marta Dress?

The Marta Dress is a tennis dress created by Wilson in collaboration with professional tennis player Marta Kostyuk. The original version was inspired by Kostyuk’s wedding gown, while the second edition continues the story with a more technical, lace-inspired performance design.

Did Marta Kostyuk wear the Marta Dress at Wimbledon?

Yes. Marta Kostyuk has worn the latest version of the Wilson Marta Dress during Wimbledon, where the white design fits the tournament’s famous dress code while still standing out for its texture and silhouette.

Why is the Marta Dress famous?

The Marta Dress became famous because the original version was inspired by Kostyuk’s own wedding dress. It quickly became one of tennis fashion’s most talked-about looks and sold out after release.

What is different about the second Marta Dress?

The second edition features a more advanced two-piece construction with a bra, vest and skirt system, plus technical lace detailing and a four-way stretch performance weave.

Is the Marta Dress made for performance?

Yes. While it looks delicate, the dress is designed for elite tennis performance, with stretch, support and functional construction built into the design.

How much is the Marta Dress in Australia?

The limited-edition Marta Dress is priced at $279.95 AUD in Australia.

Where can you buy the Marta Dress?

The Marta Dress is available through select Wilson retail locations and Wilson online, including Wilson Australia, while stocks last.

Why does Wimbledon require players to wear white?

Wimbledon requires players to wear almost entirely white tennis attire as part of the tournament’s long-standing dress code. This tradition is one of the most recognisable parts of the Championships.

Is tenniscore still in fashion?

Yes. Tenniscore continues to influence fashion, especially through pleated skirts, white dresses, polo tops, court sneakers and sporty-preppy styling. The Marta Dress shows how the trend can feel elevated when it is rooted in real performance design.

How can you style a tennis dress off court?

For an off-court look, style a white tennis dress with minimal sneakers, a fine knit over the shoulders, simple jewellery and a natural beauty look. Keep the palette clean and let the silhouette do the work.