ele STYLED

Australian intimates brand Nala is entering the next chapter of Club Nala, with model, business owner, mum and content creator Leah Ramsey, known as Leah Jay, fronting a deeply personal new campaign about strength, support and rebuilding after loss.

Club Nala Presents Leah Jay explores what strength can look like when life does not follow the path you expected.

For Leah, the campaign arrives after an extraordinarily difficult period marked by serious pregnancy complications, multiple surgeries and the devastating loss of a pregnancy at a late stage.

Rather than presenting strength as something polished or fearless, the campaign takes a more human approach, allowing Leah to speak about vulnerability, resilience and the slow process of finding a way forward.

Support, in Every Sense

At the centre of the campaign is the idea of support in all its forms.

There is the physical support of a sports bra designed to allow women to move with confidence, but also the emotional support people rely on through some of life’s hardest chapters.

For Leah, movement has become part of that process.

“Your body is a powerful tool. You put one foot in front of the other and take small steps. Then you look back over time and realise you’ve walked a marathon,” she says.

She also speaks openly about the importance of family in helping her move forward.

“I’m still here. My why is my family and my son. They’re the reason I keep going and show up. I hope my son gets to see his mum living his life again and I hope he is really proud of how long and how hard it’s been for me to get to this point.”

That honesty gives the campaign a different tone from the usual activewear or intimates launch. The focus is less on transformation and more on what it means to keep going, even when progress looks small.

Club Nala Expands Its Full-Bust Sizing

The campaign also marks the latest evolution of Club Nala, expanding access to the brand’s performance range for fuller-bust customers.

After Nala’s original sports bra launch sold out within weeks, the brand is introducing five additional sizes to its High Impact Underwire Sports Bra:

• 14J
• 16J
• 18H
• 20F
• 20G

The new collection also introduces four shades: Plum Juice, Aloe, Dollhouse and Crushed Petal.

The range includes the High Impact Wirefree Sports Bra, designed for medium to high-impact movement without underwire; the High Impact Underwire Sports Bra, created for high-impact exercise; and the Sports Gee, a seamless, sweat-wicking base designed to sit invisibly beneath activewear.

Each piece is made using MotionTech, Nala’s performance fabric made from 84% recycled nylon and 16% elastane. The fabric is designed to be lightweight, strong, moisture-wicking, quick-drying and antimicrobial.

A Different Kind of Strength

Nala has built its identity around broader representation, inclusive sizing and unedited imagery, and the Leah Jay campaign extends that approach in a particularly personal way.

Leah’s body, including the large scar on her chest, is shown without being hidden or reframed. It is simply part of her story.

For Nala co-founder Chloe de Winter, that was central to the campaign.

“Watching what Leah has navigated has been incredibly moving. Her openness, vulnerability and determination are a powerful reminder that strength can take so many different forms,” she says.

“For us, Club Nala has always been about support, but working with Leah has given that word an even deeper meaning. Support can be physical, but it can also be the people who hold you up, allowing yourself to be vulnerable, or simply finding the strength to put one foot in front of the other.”

She adds: “We feel incredibly privileged that Leah has trusted us to be part of this next chapter and to share her story in such an honest and powerful way.”

Nala’s Continued Push for Better Representation

Since launching in 2022, Nala has positioned itself as an alternative to more traditional intimates advertising, with a focus on unedited imagery, broader sizing and campaigns that allow women to tell their own stories.

The Leah Jay campaign continues that approach, but with more emotional weight.

What begins as a campaign about movement ultimately becomes a reflection on recovery, vulnerability and the many different ways strength can appear in a woman’s life.

Sometimes strength is physical.

Sometimes it is allowing yourself to be supported.

And sometimes it is simply starting again.

Club Nala Presents Leah Jay is available to shop at wearnala.com.